In this era of modern technology, there are more than 1 billion websites present making the users devasted for choices. The main question arises is, what keeps the users at your site? Users have cursory look, judging you within seconds of clicking at your website.
If we analyze statistically, around 95% of the first impression is based on the website design.
A corporate website plays a crucial role in focusing attention on the online presence of your business because it is the first place of interaction of the user with the brand, products, services and offers.
- Clarity and Ease in Readability
Text plays an important role in enhancing the website appearance.Imagine about it! Will you ever re-think of visiting a website that either have very large font size text or very small font size text, making you uncomfortable? No, you won’t revisit it.The font size should be selected so as to make the content of the website to be read easily and reflect the brand status. For example, for a traditional appeal you select serif font. On the other hand, for artistic appearance, the handwritten font should be your choice.It is best to use 2, 3 font types, but it is better to prefer them from the same font family.
- Website Speed
A number of factors are influenced by the speed of the Website, such as bounce rate, lead conversion ratio and user satisfaction.Visitors judge you in seconds, if the website is not able to load within seconds, precisely 3 seconds as described by Google, then other factors of the website do not matter because the visitors may quickly access the back button thereby bouncing back from the website. The more time required by your website to load leads to lesser page views, conversions, customer satisfaction, etc.An increased page load time leads to a decrease in the conversion rate. The faster site indicates satisfied visitors and a better user experience, leading to higher conversions. Thus, the conversion rate depends on the load time.
- Access Mobility
Your website should have a responsive, flexible and adjustable web design.It should be easily accessible through mobile, laptop, tablet and desktop, etc. The screen layout adjusts itself automatically depending upon the variable size of the device; the screen layout becomes equivalent to the common screen sizes without any change in the layout.Google has become mobile-first. More than half of the world is using the internet on mobile. If your website does not have mobility then you miss almost half of the visitors.
The use of the visuals such as images and videos that are relevant to the website content, can attract visitor’s attention and meaningfully convey the message. Visuals create a good impact and are effective in the storytelling, thereby improving the overall brand.Impactful visuals are a good marketing strategy. Visuals are the most critical element of website designing.
- According to analysis around 70% of the website’s opinion is based on its aesthetics.
- As per the survey, visual content can be either essential or important for marketing strategies.
- By 2020, around 80% of all the internet traffic will be video.For a good website design, the choice of the right set of visuals is critical.
- Human pictures can be used to draw attention
- Essential things can be pointed using arrows
- Video content plays an impactful role
- Use of dull and blur images should be avoided
Your website should be clutter-free. Will you visit a website that is overloaded and cluttered with animations, advertising pop-ups, auto-play videos? No, you won’t visit it, because you will not find the relevant information due to unwanted content.The main task is, how to get rid of this clutter?
- Remove all unwanted content from the website
- Ensure that the website maintains a proper hierarchy, to help the visitors to access the information they are looking for
- Do not overdo with the color palette
- Conventional Design
Putting too many features and elements, too much designing is considered as a waste of resources and may be confusing to the audience. Always try to keep the web design to the minimal.Always keep in mind that the website design should be innovative, creative but still keep it conventional. It helps in reducing the visitor’s learning curve.Conventional design is always preferred because the visitors are used to the traditional standards of web usability. Some of the common elements that the users are used to see are: top menu navigation bar, a search bar and a standard grid layout of the content. The top menu bar is the first location where the visitors look and if they don’t find it quickly, they bounce back.
- Professional Logo
It is believed that the Logo is the centerpiece of your business, as it reveals your business identity, facilitate brand loyalty. The logo always sets you apart from the competition.A poorly designed Logo can impart a negative impression of the company. If you want that the logo should reflect your company’s reputation, brands value, you should get the Logo design by a professional reputed designer.
- Easy and Seamless navigation
Navigation is an important website designing aspect. It should be easier for the user to move from one point to another point. A proper hierarchical design should be there so as to reduce the difficulty in perception.While designing a website, it should be kept in mind that there should be a smooth navigation key.Here are some tips to ensure the smoothness of your website navigation
- Consistent navigation
- It is preferred to link the logo to the company’s home page
- Reduce the number of clicks that assist the visitors to reach their destination page
- Ensure that the website links are descriptive, so that the visitors are well versed in where they are proceeding
- Text Layout
While designing, the pattern and the design of the text are also important. Placing the text and the text layout is also crucial. Always make use of effective text layout.Always remember that the visitors are not interested in reading the detailed text, but the proper use of text draws attention. The people prefer to read from left to bottom and top to bottom, therefore always follow the reading pattern of the visitors. It is essential to adjust the text pattern according to the user’s preferences and browsing habits.For effective text layout:
- Use of short and precise phrases
- Scannable layout should be used
- Use of simple and objective language
- Always keep text layout simple
- Use Color Palette
Colors convey different meanings, different emotions, etc. For example, blue color signifies loyalty and trust, yellow is for joy and intensity, green is for nature and health, etc.You need to choose the color accordingly that can evoke the right sets of emotions from the visitors. Contrasting colors can be used for highlighting and creating a visually appealing website.
- Efficient usage of White Space
Proper use of white space is very essential in website designing. White space can be used to separate different elements of the design. Utilization of the white space reduces the complexity for the user and improves the perception of the information for the users.
- Test the Website
This is an essential step, can save your money. Testing of the usability is a must for website designing, as it will give you a much fresh perspective, necessary insights and user inputs. Usability test often provides insights into crucial problems and issues related to the given layout.Testing is an important step, it means you design a website, test it, fix it and again test it. There may be some problems you have not found in the first test, as the users were blocked by other problems.Testing is always useful, it will either point towards a problem or it will point towards the absence of major design flaws which is useful for the website.
Always remember, Test not too late, not too little and for the wrong reasons.
All the above-mentioned principles are collectively important in website designing.