Today in this competitive world one needs to not only sell the best of the product but also use the best
of the marketing strategy. In this online world; the customers are wide spread and have access to
various media as well hence one can say that forming a marketing strategy or a plan is a difficult and
a complicated task. Here we provide you simple and some of the effective marketing strategy for your
1. Use social media
Yes in today’s online world when we talk about marketing you just cannot skip the use of
social media. In order to ensure that your product has a good brand recall you will have to
follow a simple policy of “being seen.” You can definitely create a page on social media and
post your product updates there. Your social media also can serve as platform to solve
grievances and complaints as well. The customer feedback will be pretty quick through social
media. However, before using social media to its fullest ensure that your larger number of
customers is using social media. Some of the social media websites that are popular all over
include Facebook, pinterest and Instagram; however, as per your customer base you can select
all or any of them. You also need to remember that if you choose social media as a way of
marketing your products you need to ensure that you keep your page updated as well.
2. Avoid information overload
Providing information is good; however, anything in access is harmful. Similar is the case
with information as well. Everybody will like to read some news or tips on some products or
services; however, the same should be limited to either one or two in a day. Do not load your
page with information and news.
3. Follow 80/20 rule
When you are in business it is wise to follow the 80/20 rule which states that you need to
concentrate on 20% of your audience. The rule is simple; 20% of your audience should bring
in 80% of the profit to your business. If you follow this rule then your marketing efforts will
prove to be efficient and effective.
4. Use mobile only websites
When you are into business it is not necessary that you need to have very high marketing
budgets. If you are low of budget then you the best option for you is to use mobile only
websites. Today, you will find that each one of us has a cell phone and hence getting
connected to people on the go is much simpler and cheaper. Hence, it is advisable that you
make mobile only websites for your products when low on budget. However, if you have
enough budgets then you can surely opt for both the traditional website and the mobile
version as well. You can also have an app for your business.
5. Reuse your content
It is wise to reuse your content. You can form marketing campaigns which can run
simultaneously on various social media pages like Facebook, twitter, Google+ and many
others. There is no need for you to create separate for each of these. It will not only save your
time but resources as well.
However, these are not the sure shot way to get customers; but some of these tips will surely
help you to get the best of the marketing results. You will have to tweak and modify the
strategies from time to time.